100 Years of Virus
A glance into Viruses that contributed to the growth of the city
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Babies born to those affected by flu must be monitored closely and remedial interventions
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Mortality was also lower in cities that implemented early interventions
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Pattern on psychological effects, social effects and animal origins
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Similar health organization responses and lack of technologies
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Drastic effects on tourism industry
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Outside factors like the World Wars, events, traveling contributed to the spreading of the virus
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Location of origin of the viruses are mostly from warm-moist weathered cities
Finding
Focus
Psychological & social effects
Drastic effects on tourism industry
With the new pandemic, one of the major impacts have been on the tourism industry. Before COVID-19, travel and tourism had become one of the most important sectors in the world economy, accounting for 10 percent of global GDP and more than 320 million jobs worldwide. With almost all continents closing their borders for tourists, airports were unrecognizably empty. In a lot of the tourism dependant countries, there is a virtual stillstand because of the pandemic. It will take a while for the industry to recover even after the pandemic is over.
Toronto Tourism
The tourism sector in Toronto was the first to be hit by the pandemic and is expected to be the last one to recover. It’s expected to lose billions of dollars in direct and indirect spending in 2020 alone. In order for the industry to fully recover, businesses and tourists alike will need to feel safe. It is the first time that the federal government is supporting marketing campaigns that are linked to the fact of travelling locally to help get the tourism industry in Toronto back on its feet. There is a need for convincing people in the Toronto, GTA, southern Ontario area to visit Toronto on a staycation.
Travel Planning
According to the study, the majority of travels around the world were Millennials travelling for pleasure. They average 80% of the statistic. The reason behind this is that Millennials see a vacation as a unique experience that they need to take control of. A Deloitte study found that 59% of global travellers use the Internet when planning instead of using travel agents. 68% of which are Millennials that are planning using mobile technologies than asking travel agencies.
Challenges
User Research
We conducted a survey to better understand our users and their behaviours towards itinerary planning. The results of the survey helped us design solutions for our AR mobile application based on their needs (data-driven design).
Journey Map
Persona
Case : Sarah Miller
Sarah is a soon-to-be city connoisseur that is spontaneous and a thrill seeker who is always looking for her next adventure. She likes to find hidden gems and likes to know the ins and out of each city.
This is a journey map of Sarah spontaneously going on a trip because of boredom and thrill seeking, and how PlanAR intends to solve her core needs.
Journey Map
Persona
Case : David Blaese
This is the David the tourist. He is a calculated individual that likes to plan both future and imaginary trips on his spare time with his friends and family.
This is a journey map of David going through one of his planning processes (future planning because of the pandemic), and how PlanAR intends to build anticipation with its AR feature and how it will solve his core needs.
Systems Map
We created a systems map to help structure the system and clarify our thoughts at an early stage.
Storyboard
User Flow
Collaboratively we designed the key user flows.
